Overview
GENIECON is a circulation pump controller with 7 distinct control modes, developed independently over time.
When I joined the project, the interaction logic was fragmented across HMI, Grundfos GO, and GO Link – with inconsistent labels, flows, and behaviour across all surfaces.
I led the design of the control modes experience, unifying these into a single interaction model and establishing a shared structure for how control modes are understood, configured, and extended.
This work was supported by structured research, system mapping, and cross-team alignment practices that enabled consistent decision-making across a distributed team.
My contribution
Product Design
Interaction Model Design
Product Discovery
UX Team Coordination
Cross-functional Alignment
Research
The team
1 x Program Manager
1 x Technical Product Owner
1 x Delivery Manager
1 x Product Manager
1 x Lead Technical Project Manager
1 x Lead UX
3 x UX Designers (incl. me)
2 x Scrum Masters
1 x SE Controls Team
1 x Apps Team
1 x Test Team
+ Additional teams & Individuals in DK, China and India.
Year
2025
Outcome
Structural impact
Unified 7 fragmented control modes into one coherent interaction model across HMI, GO, and GO Link
Established a consistent structure for how control modes are understood, configured, and extended
Complexity reduction
Reduced inconsistencies in labels, flows, and interaction logic across three platforms
Simplified the mental model by consolidating overlapping and fragmented features
Organisational impact
Aligned UX, product, and engineering around a shared structure for control modes
Introduced a lo-fi design practice that improved iteration speed and alignment before high-fidelity design
Enabled more consistent implementation through clearer requirement definition and documentation
Validation
Achieved a SUS score of 78 in parallel with market release in autumn 2025
Process
Framing the system
Auditing all control modes across HMI, GO app, and GO Link to map inconsistencies in labels, flows, and interaction logic.
→ This exposed fragmentation that made the system difficult to understand and extend.
Understanding users and validating direction
Conducting pre-release research at ISH 2025 using structured feedback methods to evaluate perceived usability and clarity of the system.
→ This validated key issues and grounded prioritization in real user feedback.
Reframing the model
Reconceptualizing the control modes as variations of a shared structure rather than independent features, and aligning this with system constraints through workshops and requirement definition.
→ This established a foundation for unification across surfaces and teams.
Designing and enabling iteration
Designing the unified interaction model while introducing a lightweight wireframe system to shift the team towards lo-fi exploration before committing to high-fidelity design.
→ This enabled faster iteration, clearer problem framing, and better alignment on what to design before using the full design system.