Overview
Kamstrup Water sold products and services in isolation across European markets, with no shared model or language to describe the full offering.
I mapped the end-to-end value chain – from data generation to analysis – and developed a structured model that turned a fragmented portfolio into a coherent system.
This became both an alignment tool across product and commercial teams and a practical guide for positioning, onboarding, and market communication.
Confidential case – happy to walk through it in person or on a call.
My contribution
Concept design
Value chain mapping
Visual communication
Workshop facilitation
Stakeholder alignment
Cross-divisional coordination
The team
Head of Product Management
Business Development Management
Commercial Product Management
Technical Product Management
Service Product Management
Global Marketing
European market teams
Year
2019 – 2020
Outcome
Structural impact
Turned a fragmented product portfolio into a structured value chain model
Created a single reference for how products and services connect across the offering
Organisational impact
Enabled consistent positioning and communication across European markets
Established a shared understanding between commercial and technical teams
Strategic impact
Supported portfolio prioritisation by clarifying where value is created
Shifted the organisation from selling products to positioning a coherent solution
Process
Framing the system
Mapping the full customer journey and touchpoints across the offering to establish a shared understanding of the current state.
→ This exposed fragmentation in how products and services were understood across markets.
Structuring the value chain
Defining a coherent model from data generation to data analysis, aligning products and services into a single system.
→ This turned a fragmented product list into a structured model the organisation could position and communicate.
Aligning across markets
Facilitating cross-divisional workshops to reconcile different mental models and establish a shared perspective.
→ This aligned teams that had previously operated with conflicting assumptions.
Operationalizing the model
Developing a visual guide and alignment tool to embed the model into onboarding, communication, and decision-making.
→ This created alignment across markets that had previously operated from different assumptions.